About me



I'm Anna, a product and design director based in Santa Fe.

An entrepreneurial and tactical leader, I am known for instilling a relentless pursuit of excellence in cross-functional teams and continuously raising team standards while maintaining trust and employee engagement.  With experience in creating different strategies across sectors including, banking, credit, hospitality, pharmaceutical, education, telecommunications, and SAAS.

I am not just a leader, but also a skillful strategist who paves the way for innovative digital products and delivers high-quality results at notable speed. I have a track record of shaping pivotal decisions, using data analytics, and guiding products throughout their life cycle to success. My documented track record in owning and designing exceptional, differentiated products has consistently yielded appreciable ROI.